100%
You own the website, content and domain.
Websites for small businesses
Look established. Move faster. Own it all.
Blue Token creates premium, high-performance websites for independent businesses—without agency complexity, long contracts or lock-in.
Taking on selected new projects
Your business
Built to stand out.
Clear messaging, confident design and a frictionless route from interest to enquiry.
99Mobile
performance
performance
£5
Basic managed hosting from £5 per month.
0
No lengthy contract and no platform lock-in.
1:1
Direct support from the person building it.
What Blue Token delivers
More than a good-looking homepage.
Every choice—from the words and layout to the hosting underneath—is made to help your business feel credible and make the next step easy.
Websites that earn trust
A polished, mobile-first website designed around what your customers need to see, understand and do.
Fast managed hosting
Secure delivery through modern cloud infrastructure, with SSL, global caching and monitoring included.
A better way to work
Useful forms, booking journeys, integrations and automation that remove repetitive jobs from your day.
Clear content and branding
Messaging, structure and visual direction that make your business feel consistent and credible.
Search-ready foundations
Semantic pages, metadata, structured content and performance built in from the start.
Direct human support
You deal directly with Matt. No account managers, hand-offs, confusing tickets or faceless production line.
Mobile first, always
Your business should look its best everywhere.
The mobile version is not a smaller afterthought. It is where the design begins—then it expands naturally into a spacious desktop experience.
✓
Quick to understand
Strong hierarchy and focused sections guide customers without overwhelming them.
✓
Quick to load
Lean pages and modern image delivery keep the experience responsive on real mobile connections.
✓
Easy to use
Readable type, comfortable tap targets and accessible interactions work for more people.
Design that demonstrates value
The website is the first example of the work.
Subtle movement, responsive mock-ups and deliberate storytelling make Blue Token itself a showcase—without sacrificing speed or accessibility.
Focused, premium
product storytelling.
product storytelling.
Visual direction
Minimal, but never empty
Large ideas, confident spacing and a restrained palette make each section feel intentional.
Motion with
a purpose.
a purpose.
Interaction
Movement that supports the story
Blocks reveal as the customer progresses, with reduced-motion support built in.
A straightforward process
From first idea to live website.
You always know what is happening, what is needed and what comes next.
Discuss your projectUnderstand
We start with your business, your customers and the result the website needs to create.
Shape
I organise the content, visual direction and customer journey before development begins.
Build
Your site is built mobile-first, tested carefully and refined into something fast and distinctive.
Launch
I handle the technical launch, domain connection, SSL and hosting so the handover is straightforward.
Clear starting points
Pricing without the mystery.
Every business is different, but the basics should still be understandable before a sales call.
Hosting
Basic managed hosting
£5 / month
- SSL certificate
- Fast CDN delivery
- Routine monitoring
- Repository-backed website
Most popular
Small business website
Quoted to your needs
- Original mobile-first design
- Content structure and guidance
- Search-ready foundations
- Launch and domain setup
Beyond a brochure site
Custom digital tools
Bespoke project
- Customer portals
- Booking and enquiry flows
- Business automation
- API and cloud integrations
A small business helping small businesses
Built personally, not passed down a production line.
Blue Token is led by Matt—a developer, IT manager and business owner who understands that a website has to be practical, affordable and easy to live with after launch.
I use modern tools and automation to work efficiently, but judgement, quality control and customer support remain personal. You speak directly to the person designing and building your website.
“The aim is simple: give small businesses the quality and technical foundation usually associated with a much larger agency, without the complexity.”
Start with a conversation
Ready for a website that feels like your best work?
Tell me what your business does, where the current website falls short and what you would like customers to do next.